Join us for an intensive 2 day workshop specifically tailored for Romanian businesses operating internationally! The workshop will be organised by request, according to your company’s needs.

In this workshop, hosted by Béla P. Sándor, International Business Consultant, we will cover the intricacies of international sales, from understanding cultural differences, defining key markets, and buyer personas, to developing value propositions and setting specific sales goals. Register now to help your business grow!

Béla‘s workshop taught me to understand our clients better and help them solve issues and improve their products rather than just selling them our company’s services.

Robbert V, CSO

Who is Béla P. Sándor? Béla is a seasoned International Strategy and Business Transformation Consultant with extensive experience in sales, business models, and digital services. Having advised businesses and startups across the globe, Béla has demonstrated a profound understanding of innovative strategies that drive success in diverse market landscapes. His achievements include advising governments on national digitalization and smart city strategies, building two global business units at Cisco, and advising small and medium-sized businesses on expanding outside their home markets. Béla’s unique combination of strategic insight and hands-on experience offers an unparalleled perspective on navigating the complexities of international sales and positioning businesses for growth and transformation.

Workshop Agenda

Day 1: Understanding International Sales & Developing a Strategy

8:30 – 10:00 Introduction to International Sales and Understanding Cultural Differences
10:00 – 11:30 Identifying Key International Markets using CAGE Analysis and Defining Segments & Buyer Personas
11:30 – 11:45 Break
11:45 – 13:00 Building a Value Proposition Canvas and Creating a Value Proposition
13:00 – 14:00 Lunch Break
14:00 – 15:30 Adapting Your Sales Techniques and Developing a Pricing Strategy for International Markets
15:30 – 15:45 Break
15:45 – 17:00 Workshop: Developing an International Sales Strategy and Setting Specific Sales Goals with Timeframes

Day 2: Practicing International Sales & Crafting an Action Plan

9:00 – 10:30 Developing a Structured Sales Process from Lead to Customer
10:30 – 10:45 Break
10:45 – 12:00 Handling International Objections and Closing Deals
12:00 – 13:00 Lunch Break
13:00 – 14:30 Determining and Understanding Sales KPIs: Conversion Rates, Revenue Growth, and Customer Retention
14:30 – 14:45 Break
14:45 – 16:00 Managing After-Sales Support and Building Customer Loyalty
16:00 – 17:00 Personal Action Planning: Applying Workshop Lessons to Your Sales Environment

Price:

1) Workshop & Lunch: TBA (the price includes 2 days of workshop and 2 lunches)

2) Workshop + Accommodation + Meals: TBA (the price includes 2 days of workshop, 2 nights accommodation and meals.

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